A brand that gets used, not archived.
Identity, design system and interface components ready to hand over to engineering.
We design the brand from how it will be used: every colour, typeface and component ends up living in real buttons, forms and dashboards, with tokens the dev team imports as-is.
An isolated logo looks great in the deck and breaks on the first screen. What we deliver is a system: rules, components and exportable tokens, so nobody has to invent anything while coding.
What it includes
- Naming and positioning — how you introduce yourself and in which words.
- Logo and variants: primary, standalone, monochrome and favicon.
- Colour system with semantic roles, not a loose palette.
- Typography with a defined hierarchy: display, body and data.
- Iconography, custom or adapted, but consistent.
- Brand guidelines in PDF and Figma, with usage rules.
- Templates for social, decks and email signatures.
- Design tokens exportable to CSS or Tailwind.
How we work
- Brief and perception audit. Business, competitors and what your brand signals today.
- Visual territory. Two or three directions with a moodboard and one applied sample.
- Visual system. The chosen direction turned into colour, type, spacing and icons.
- Interface components. Buttons, forms, cards, navigation and states, in Figma.
- Guidelines and tokens. PDF guide plus tokens in JSON, CSS or Tailwind.
- Roll-out. Applying the brand to web, apps, decks and email.
Usual stack
Figma · Illustrator · Design tokens · Storybook · Style Dictionary
Frequent questions
- Do you design only the logo or the whole brand?
- We can do just the logo, but we recommend the full package: an isolated logo floats without context and gets applied inconsistently the moment someone else touches it.
- How much does it cost?
- Full brand and identity from 1,800 USD: logo, colour and type system, interface components and exportable tokens. If you only need the basic kit inside another project, it is added from 350 USD in the estimator.
- How long does it take?
- Basic brand, 3–4 weeks. Full brand, 5–8 weeks. Design system, 8–12 weeks. We work to defined milestones, not open-ended sprints.
- Do you hand over editable files?
- Yes: the full Figma file, vector SVGs, PNGs at every resolution, the guide as PDF, and tokens in JSON and CSS. All yours, no dependency.
- What if I already have a brand and only need the interface?
- Perfect. We start from your identity and build the component system and tokens on top of it.